SUSAN BIJL
- packaging
![](https://freight.cargo.site/t/original/i/79b49db16a56ff5a594663bdb2ff442c77b51a7b9301d4635464bd6ccf5137e2/FringeBags_BertjanPot_75B_SusanBijl_ReinReitsma.jpg)
Paper sleeve for The New Shopping Bag of SUSAN BIJL .2020
The bags of SUSAN BIJL® are world-famous in Rotterdam. Big part of the success is the long-lasting quality and the signature flash. To reduce the environmental impact of the product even more, the plastic packaging got replaced in 2019. When Rein joined the Susan Bijl-team that same year, he did like the idea of a paper sleave but also acknowledged the discussion that was going within the studio. “We miss the visibilty of the flash and the folded bag needs explanation”.
![](https://freight.cargo.site/t/original/i/072606795c7f869f69d0c224a8aad0c91246e9d530530dbe7a5cf8cbe96c05c2/reinreitsma_SusanBijl_Wikkel_concept-overview2.jpg)
The flash-shaped and coloured sleeve Rein proposed, that in addition doesn't need any glue, met with all of the team’s wishes.
![](https://freight.cargo.site/t/original/i/eff118dd139b53fa03d076cf88845f9b13b0f37bb9ffaf9fc54a4dae9c1c5a6c/reinreitsma_SusanBijl_Wikkel_shoot2_5.jpg)
![](https://freight.cargo.site/t/original/i/c929e644332f6f8f99bd0561de53e029b29ad73ec041b6b02bc8e026a686d6e2/reinreitsma_SusanBijl_Wikkel_shoot2_1-2.jpg)
![](https://freight.cargo.site/t/original/i/f44e6884f6cc3bb789b3c915a680797443ee33c0f4f2c2c6b431f4c1740b59da/reinreitsma_SusanBijl_Wikkel_technischetekening4.jpg)
![](https://freight.cargo.site/t/original/i/da30b0a0f9ef710461270dc0cc1e5b01a66c9f285581e57e6b8a7644a1f505af/PartyElectricblue_BertjanPot_75B_SusanBijl_ReinReitsma.jpg)
Finished off with graphic design by 75B, this new packaging is released with the new “SUSAN BIJL x BERTJAN POT” collection in September 2020.