SUSAN BIJL - packaging
Paper sleeve for The New Shopping Bag of SUSAN BIJL .2020
The bags of SUSAN BIJL® are world-famous in Rotterdam. Big part of the success is the long-lasting quality and the signature flash. To reduce the environmental impact of the product even more, the plastic packaging got replaced in 2019. When Rein joined the Susan Bijl-team that same year, he did like the idea of a paper sleave but also acknowledged the discussion that was going within the studio. “We miss the visibilty of the flash and the folded bag needs explanation”.
The flash-shaped and coloured sleeve Rein proposed, that in addition doesn't need any glue, met with all of the team’s wishes.